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Marketing and promoting products and services have existed for as long as there have been products. Modern marketing has evolved from print to radio to television to digital in just over 100 years.  In a crowded market, how can brands stand out from the competition? To drive brand awareness, loyalty, and ultimately sales, it’s important […]

It’s likely that more of your marketing budget will be allocated to digital marketing with each passing year, whether you follow current trends or use a custom formula. The actual amount of your digital marketing budget will vary based on factors such as business type, size, and industry, but you can optimize spending with these tips and […]

Tracking emails refers to monitoring opens and clicks. It helps the sender follow up with job candidates, leads, and business partners.  Nowadays, almost everyone prefers to communicate via e-mail. Communication with clients, customers, relatives, and colleagues is fast, efficient, and effective. It is possible, however, to send an important email to someone and the recipient […]

In order to succeed as a business entrepreneur, you must master the art of time management. Business activities must be planned and managed in an effective and productive way, so that your client is never taken for granted.  You absolutely need a seamless system to manage client and customer relationships, especially if you’re in the […]

In order to avoid being flagged, it’s important to understand what spam is, how spam filters and firewalls work, and some steps you can take to avoid being flagged. By avoiding the spam folder, you can reach a broader audience and make more sales. Understanding spam filters is key to avoiding them. Spam laws, spam […]

Virtual spaces have been given a new license to be seen as a marketing channel as a result of the pandemic and subsequent lockdowns. The impact of marketing in these spaces should be just as effective if the experiences we have online are no less real than those we have offline.  Powered by 5G, AI, […]